Election ’17: The May is All for U-Turning, and the Soundbites Can’t Hide It

The great political soundbites are vividly memorable and powerfully persuasive. But, as Mark Wright argues, the current Conservative election campaign is obsessed with empty platitudes that barely conceal the u-turns, flip-flops and mis-steps that have seen the Tories’ opinion poll lead shrink to a single point. ‘If you couldn’t say it in less than 10 Read more